Proffy Snacks
Whole Food Snacks that help bridge the Protein and Fibre gap
Made with Australian lupin, seeds and oats.
Designed by a nutritionist for busy people who want real ingredients and real nutrition.
Why Proffy Exists
- Over 70% of Australians don't meet recommended fibre intakes.
- Protein needs increase with age and activity level.
- Most snack foods provide little meaningful protein or fibre.
- Proffy Snacks were created to help fill the gap using real food ingredients.
What's Inside
Australian Lupin
The hero ingredient.
Seeds & Grains
Whole food sources of protein and fibre.
Real Ingredients You Can Recognise
No protein isolates.
No artificial sweeteners.
No unnecessary fillers.
Why we made them this way
We believe snacks should contribute something useful nutritionally, not just fill a gap between meals.
Our Story
Proffy Snacks started the way most good ideas do; out of frustration.
Susan and Jane are two Melbourne mums who couldn't find snacks they felt genuinely good about giving their families. Not just the kids, but themselves too. Everything on the shelf was either packed with powders and fillers, loaded with highly processed ingredients, or just not that honest about what was actually inside.
So they made their own. With a nutritionist, real whole food ingredients, and a simple rule: if it doesn't earn its place nutritionally, it doesn't go in.
Proffy Snacks is the result. Made in Melbourne, designed for real life, and built for the whole family.
Our Range
Six thoughtfully crafted products, each built around whole food nutrition.
Daily Crunch
A coconut and seed cluster with a satisfying crunch. Lupin flour, pumpkin seeds and sunflower seeds and a touch of honey and vanilla make it worth reaching for.
Top Notch
Perfect on soups, salads, or straight from the bag. Whole food ingredients that hold their texture without relying on refined flour or seed oils.
Bright bite
A seedy, satisfying bar built on Australian lupin, oats and whole seeds, naturally sweetened with honey. A nourishing start to the day or a mid-morning lifesaver to keep you going until lunch.
Better Break
Small chocolate biscuits that are great at morning tea. Made with lupin flour, almond meal and cocoa, these aren't treat-yourself cookies, they're fuel-yourself cookies. Eat without guilt.
Smart Chip
A savoury lupin and oat cracker. Whole food protein and fibre from real ingredients, with olive oil, herbs and nothing artificial. The smarter snack when you want something to crunch.
Seed the Day
A whole seed cracker made from seeds, lupin flakes, salt and water. Eat with dips, cheese, on the side of a salad or instead of a sandwich.
Be First to Try Proffy Snacks
Join the waitlist for first access and early pricing.
Proffy Snacks is coming soon to Melbourne and online. We're not quite ready to take orders, but we are ready to hear from you.
Sign up and we'll let you know the moment we launch.
Questions? Drop us a line at info@proffysnacks.com